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<em><strong>Texas Chicken</strong><bdi class="trade-mark">^&trade;</bdi> </em>Malaysia Earns Silver Putra Brand Award for Second Consecutive Year

Fast-growing brand proudly recognized by consumers for unending, high-quality service

 

One of the largest quick service restaurant chicken chains in the world, is proud to announce that its franchisee in Malaysia, Texas Chicken_™ (Malaysia) SDN BHD, a subsidiary of Envictus International Holdings Limited, received the Silver award in the “Restaurant & Fast Foods” category at the 2021 Putra Brand Awards – an industry organization that recognizes brands for their outstanding customer commitment – for the second year in a row. Also known as the “People’s Choice Awards”, the winners are determined by Malaysian consumers who vote for their favorite brands via an online survey. This prestigious recognition is a great boost to the brand as it seeks to raise the bar on the quick-service restaurant experience and celebrate milestone achievements; the 100th Texas Chicken_™ before the end of 2022 and its 10th anniversary in Malaysia come January next year.

 

Emerging from a year of global recovery, Texas Chicken_™ was enthusiastically commended by consumers for its consistent service and the unmatched, high-quality food served in its 85 restaurants throughout Malaysia. The never-ending commitment to providing flavorful meals and an exceptional fast casual dining experience was applauded by guests who frequent the chain for beloved items such as hand-battered and double-breaded Tender Strips®, fresh and crispy Original and Spicy Chicken, the flavorful Mexicana Burger and Wrap, honey-butter biscuits made from scratch and a range of delicious sides.

 

“It is an incredible honor for Texas Chicken_™ to receive a Silver Putra Brand Award, and we commend Envictus for their hard work and dedication to the brand over the past year,” said Russ Sumrall, Senior Vice President of International Strategic Development. “As we expand around the globe, we will continue to listen to our guests and strive to provide the best service we can, here and around the world.”

 

As part of the growth plan and to continue meeting consumers’ expectations, the brand is kickstarting several initiatives such as increasing the number of drive-through restaurants, expanding food delivery services and offering special deals as well as innovative additions to the menu, such as The Fire Dragon Burger, which was a massive hit, garnering social media buzz and breaking initial sales projections.

 

“As a relatively young brand in the highly competitive restaurant segment in Malaysia, being recognized as one of the top eateries in the country is an incredible achievement indeed. This proves that the legendary Texas flavor resonates with local consumers as they have strongly given us their vote of confidence,” said Dato’ Jaya Tan, Executive Chairman of Envictus. “We’ve embraced the challenge of creating excitement for guests who crave variety and unique sensory experiences, while relying on the deep heritage of the Texas Chicken_™ brand which signals authentic hospitality and bold flavors.”

 

Malaysia’s first Texas Chicken_™ opened in 2013 and the brand has continued to grow as it aims to bring more of the legendary Texas flavor to new locations while providing job and career growth opportunities. Sumrall added, “Our Texas Chicken_™ business in Malaysia is an excellent representation for our brand in Southeast Asia and will serve as a springboard to our expansion of Texas Chicken_™ to China, Australia, the Philippines and more!”

<em class="brand-name">Texas Chicken‎ </em> ‎ ™ Marks Major Milestone with 100th Store in Malaysia

Putrajaya, Feb 5, 2025 – Texas Chicken_™ Malaysia Earns Silver Putra Brand Award for Second Consecutive Year has reached an exciting milestone, opening its 100th store in Malaysia at Presint 14, Putrajaya. To commemorate this achievement, the international quick-service restaurant chain hosted a Grand Opening celebration, alongside a nationwide promotion to express gratitude to Malaysians for their unwavering support.

Since its debut in Malaysia in January 2013 at AEON Bukit Tinggi, Klang, Texas Chicken_™ Malaysia Earns Silver Putra Brand Award for Second Consecutive Year has rapidly expanded its footprint across the country. Today, it employs over 2,000 Malaysians and continues to grow. All Texas Chicken_™ Malaysia Earns Silver Putra Brand Award for Second Consecutive Year outlets in Malaysia are managed by Envictus International Holdings Limited, ensuring consistent quality and service across all locations.

Known for its hand-battered, double-breaded Original and Spicy Chicken, freshly baked honey-butter biscuits, tender wraps, and home-style sides, Texas Chicken_™ Malaysia Earns Silver Putra Brand Award for Second Consecutive Year remains a favorite for its generous portions and great value. Its signature ‘8-piece cut’ ensures larger chicken pieces, delivering a more satisfying meal. All Texas Chicken_™ Malaysia Earns Silver Putra Brand Award for Second Consecutive Year outlets in Malaysia are also Halal certified by JAKIM.

At the Grand Opening event, Dato’ Jaya Tan, Executive Chairman and Group CEO of Envictus International Holdings Limited, officiated the celebration with a ribbon-cutting ceremony. The event also saw the participation of employees, business partners, and special guests, and featured a vibrant multicultural drum performance and exclusive tote bag giveaways to mark the opening of the 100th store.Texas Chicken_™ Malaysia Earns Silver Putra Brand Award for Second Consecutive Year consistency and commitment to quality have earned it the prestigious Putra Brand Awards for six consecutive years, solidifying its place as one of Malaysia’s favorite quick-service brands.

Looking ahead, Texas Chicken_™ Malaysia Earns Silver Putra Brand Award for Second Consecutive Year plans to expand further with at least 10 new restaurants in 2025, including its first location in Sabah by the year’s end. This expansion will not only bring its bold and legendary flavors to more Malaysians but also create additional career opportunities across the country.